Lose 10 to 20kg, sort your bloods out, and become the husband, dad and boss your family actually gets to enjoy.
For business owners who'd rather do their tax return than take their shirt off at the beach, without sacrificing the business, working out six days a week, or eating a meal plan you hate.
Chris takes five new men a month. When they're gone, you wait for the next cohort.
Watch the 2-minute story
Every year your business gets better. Every year your health gets worse.
You're not sick. Nothing is dramatically wrong. Not yet. You're running at fifty or sixty percent of what you're actually capable of, and that's become the new normal.
- Shattered by evening, with nothing left for the kids after dinner.
- Carrying weight that won't shift no matter what you try, and self-conscious about how it's seen.
- You've started and stopped before, more than once, and your wife has stopped believing the promise.
The problem was never information. The problem is doing it alone, in a life that never slows down, without anyone holding you to it.
It was never about willpower
None of this is secret. If information alone worked, you'd have done it already. It hasn't stuck because nothing in your day makes the right actions winnable when the business, the family and life are all punching you in the face.
Your body has factory settings. Modern life has overwritten them: dark mornings, bright screens at night, food it doesn't recognise, no reason to move or use your muscles all day.
Default OS doesn't install anything new. It puts back what's already supposed to be there. Four levers, working together: food, light, movement and training. Get all four moving at once and the body responds fast. Get one wrong and the others fight an uphill battle.
- The Rewire Belief follows evidence, not willpower. A streak counter and before-and-after data give you the proof before you fully trust yourself.
- 365 Win A floor low enough to win every day of the year, including the days the business is on fire and a kid is sick. A miss doesn't reset the counter.
- The Clan Pull A group chat and habit leaderboard, ranked on effort, never on weight. Men in the same boat pull you up instead of pushing you.
- The Knock-On Effect It doesn't stop with you. Your wife, your kids and the people around you live downstream of how you show up.
Data-backed, not vibes-backed
Every member does a comprehensive blood panel and a DEXA scan at the start, then again at 3 months and 12 months. You'll have your own data, before and after, showing what actually changed. Chris tells you what to get tested and reads every result with you.
Bloods and DEXA scans aren't bundled into the programme. You book and pay the clinic or lab directly.
What changes, and who it's for
This is built for a male business owner, 35–55, married with kids, in Australia or New Zealand (or the UK, US, Ireland), ready to take responsibility and share it with a group. It's not for you if you want a quick fix with nobody holding you to it, or you're not willing to track anything for the first couple of months.
Inside Gold Standard Dads
- Energy back inside two weeks, verified against every client
- Visibly leaner by month two, and the scorecard proves it
- Bloods and a DEXA scan showing exactly what's changing, not just a feeling
- A group of men in the same boat who won't let you quietly drift
- You're the fittest man at the table of business owners, not the heaviest
Still going it alone
- Another year of running at fifty percent and calling it normal
- The same start-stop pattern, and your wife's stopped believing the promise
- More health information than ever, and still no more consistent
- Nobody notices, or minds, if you skip a week
- The business keeps growing while your health keeps sliding
What's included
The Factory Settings protocol
Your day-one nutrition, light, steps and training plan, built around your actual week.
The four parts
The Rewire, 365 Win, The Clan Pull and The Knock-On Effect, built into how the group runs day to day.
The client app
Daily tracking, weight trend chart, your roadmap, lab results, photos and the habit leaderboard.
The group chat
Direct line to the other men in your cohort, and to Chris.
A weekly group call
Live, recorded if you can't make it.
1:1 coaching calls
Four in your first eight weeks, then quarterly, plus an annual review.
Bloods and DEXA reviewed with Chris
At intake, 3 months and 12 months, results explained in plain language.
Personal coaching notes
Chris flags what needs attention before it becomes a problem.
Real messages, real results
No stock photos, no before-and-afters staged for the page. These are the actual LinkedIn comments, WhatsApp check-ins and emails clients have sent.
- AdamAgribusiness finance: energy 4.0/10 → 10.0/10, sleep quality 3.0/10 → 9.6/10
- MichaelBusiness owner: lost 16kg in 4 months, off blood pressure and diabetes medication
- StephenBusiness owner: lost 11kg, reversed pre-diabetes and cholesterol issues
Why I built this
In 2015 I was working in a pharmacy, checking a blister pack for one woman. Eighteen tablets a day. I remember standing there thinking: how can anyone be this sick? There has to be a better way than this.
Two years later I was on a vascular ward, watching a man lose his leg to diabetes. On his bedside table: a box of chocolates. He was surrounded by surgeons and consultants, good people doing their jobs, and not one conversation about what he was eating. Pills manage a number. They don't touch what's actually wrong.
A few years later I was running the diabetes clinic in a GP practice. Fourteen patients reversed pre-diabetes or type 2 diabetes. Another eleven cut their numbers right down. Then there was Michael: around 135 to 140kg, told what everyone gets told, eat smaller portions, move a bit more. We did something different instead. Proper food, sparkling water instead of the alcohol and fizzy drinks, more walking, better sleep, light in his eyes in the morning. Sixteen kilos in four months. Never hungry. Off his blood pressure medication.
The man on that ward and Michael are the same story with two different endings. That's why I built this: to get to men like you upstream, before it ever becomes medical.
Questions before you message
How long does it take to see results?
Real changes in energy and sleep inside the first two weeks. Visible fat loss, and a scorecard that proves it, by the end of month two. The bulk of the change happens across months three to six.
I don't have time for this.
You make time through systems and momentum, not by finding an extra hour. Training is about an hour a week. Walking gets built into the day you already have: a call taken on foot, a lunch walk, ten minutes after dinner.
Could I just do this with AI or free information?
The information's already out there. If that was what was missing, you'd have done it already. The real question is why it hasn't stuck.
Is there a guarantee?
No. If you don't do the work (the training, the movement, the planning, the sprints, the light environment for sleep), you sacrifice your own results. No ludicrous promises. I'm not here to save you, I'm here to help you. What I can say is this: do the work and take the support, with everything set up and made easy for you, and you will get life-changing results.
What about my wife?
She's not against this. She's sceptical because she's watched you sign up for things before. Getting this right raises her respect for you.
Is this the manosphere?
This is the opposite of it. We take personal responsibility for our own actions, inspire others, and respect everyone for who they are.
What happens after I message you?
A short back-and-forth to see if it's a fit, then we book a proper call. If it's not right for you, I'll say so.
How to join
DM "DEFAULT"
Message Chris directly. No forms.
Quick back-and-forth
A few messages to see if it's a real fit.
Book your call
A proper conversation, not a pitch.
Start
Onboarding begins straight away.
DM Chris "DEFAULT" and find out if you've got a seat this cohort.
A genuine conversation, not a sales pitch. Chris only takes on men he's confident he can get results with.